Saban Brands applies a transmedia brand management approach to enhancing and extending its Brands in markets worldwide and to consumers of all ages. Saban Brands provides full service brand management, marketing, promotion and strategic business development for the Company’s intellectual properties and brands.
- Strategy and business development uniquely suited to each Brand
- Retail development, sales, promotion and marketing
- Specialized brand extensions including interactive, location-based entertainment, live events, and tours.
- Direct-to-consumer initiatives including eCommerce
- Creative design and development for Brands, licensees, retailers and manufacturers.
- Comprehensive trademark and copyright management and enforcement