In March 2015, Saban Capital Group acquired a minority stake in playbuzz Ltd. (“PlayBuzz”) as an investor in PlayBuzz’s Series B financing round. PlayBuzz is a free content platform that enables publishers, marketers, bloggers and brands to create, distribute and embed quizzes, polls, lists and other playful formats of engaging content on any website or mobile app. Thousands of publishers use the PlayBuzz platform to engage users, increase web traffic, boost their reach, and optimize content for maximum social interaction, ad impressions, and share rates. PlayBuzz is headquartered in Tel Aviv.