In 2017, SCG acquired a minority stake in SimilarWeb, Market Intelligence platform (the industry standard) for understanding the digital world. SimilarWeb provides granular insights about any website or app across all industries in every region enabling the world’s biggest brands and agencies to create the strategies necessary to win market share. With SimilarWeb insights, businesses can benchmark performance against competitors, discover new opportunities and understand consumer intent and journey. SimilarWeb has thousands of customers and works with some of the largest brands including Google, L’Oreal, AirBnb and eBay.