In 2017, SCG acquired a minority stake in SimilarWeb, Market Intelligence platform (the industry standard) for understanding the digital world. SimilarWeb provides granular insights about any website or app across all industries in every region enabling the world’s biggest brands and agencies to create the strategies necessary to win market share. With SimilarWeb insights, businesses can benchmark performance against competitors, discover new opportunities and understand consumer intent and journey. SimilarWeb has thousands of customers and works with some of the largest brands including Google, L’Oreal, AirBnb and eBay.
In March 2015, Saban Capital Group acquired a minority stake in playbuzz Ltd. (“PlayBuzz”) as an investor in PlayBuzz’s Series B financing round. PlayBuzz is a free content platform that enables publishers, marketers, bloggers and brands to create, distribute and embed quizzes, polls, lists and other playful formats of engaging content on any website or mobile app. Thousands of publishers use the PlayBuzz platform to engage users, increase web traffic, boost their reach, and optimize content for maximum social interaction, ad impressions, and share rates. PlayBuzz is headquartered in Tel Aviv.
Nyotron is a cyber security firm based in Silicon Valley and Israel that has developed a disruptive next-generation technology to cope with the biggest challenge of today’s digital era – the unknown threat. The Paranoid system, developed by Nyotron, is based on a paradigm-changing technology and designed to prevent the most targeted and advanced national-level cyber-attacks. Based on a unique last-line-of-defense approach, Paranoid technology is designed to mitigate threats that were able to outsmart all security layers. Unlike any existing approach, Paranoid is the first-ever threat-agnostic technology. Without any previous knowledge about the threat or its methodologies, Paranoid’s protection is efficient against the most sophisticated threats, be it a threat that was not even invented yet.
In August 2014, Saban Capital Group acquired a minority stake in ironSource Ltd. (“ironSource”) as an investor in ironSource’s pre-IPO financing round. ironSource offers a complete ecosystem for online and mobile downloaded applications including all aspects of user acquisition, conversion, monetization, integrated analytics and optimization through four key product lines:
- installCore: market leading digital content delivery platform with over 150 million completed installs per month
- displayCore: performance-based display distribution for desktop apps
- mobileCore: distribution performance network for mobile applications
- mediaCore: media acquisition optimization for each of these platforms.
EverySight– a revolutionary new consumer wearable technology company is a Spin out of Elbit Systems (NASDAQ:ESLT) (TLV: ESLT) – the largest defense technology company in Israel and market leader in advanced fighter jet and rotary wing helmet mounted display systems – the Everysight team brings decades of cutting edge experience in augmented reality and vision display systems to the consumer wearables market.
Beach Bum is an early stage Social Gaming company, founded by Uri Shahak who is considered a global guru in the design and monetization of social games. With player entertainment at the forefront of their games’ development, the company strives to bring out the fun, challenge and excitement in a head-to-head online environment. Beach Bum is delivering multiple freemium titles to market, starting with Lord of the Board Backgammon.
Applicaster is a pioneer in providing media companies with applications to reach and engage with their audiences on mobile devices. Used by premium media companies such as DIRECTV, ProSiebenSat.1, Televisa and Mediaset, Applicaster’s Zapp platform dramatically reduces the time-to-market, complexity and cost of launching and maintaining beautiful, feature-rich applications covering everything from content delivery to interactive engagement, monetization and user data.